Born in Aotearoa and now calling the Sunshine Coast home, we’re two sisters, besties and mums learning our way through motherhood together, while building something of our own.

Sock Nation started from the ground up, with a dream of creating a premium sock brand that our families could be proud of, and hopefully one day, something our kids can carry forward.

We come from a family of tradies, with our Partners, Brother and Dad all having spent years working with their hands. Their experience, honest (sometimes too honest) feedback and plenty of trial and error have helped shape the quality we expect from every pair.

But Sock Nation is about more than our premium work socks.

We’re here to make people realise that socks can be comfortable, well made and stylish too. From the everyday basics to the pairs that add a little personality, we want to make the humble sock something you actually look forward to putting on.

We’re still learning, still growing and figuring it out as we go but we’re building this together, with our families at the heart of it.

From our family to yours, thanks for being here.

Phoebe & Chae x